Our Story
Service Across Borders (SAB) is a training and development consultancy company founded by a group of veteran Singapore Airlines (SIA) corporate trainers. Our inception was inspired by the disruptive idea to provide pro-bono training to small-medium sized enterprises in the ASEAN region decade ago. Then, we were known as Trainers Across Borders.
Today, the SAB team continues in our stride towards fulfilling our mission, partnering with Training Vision Institute (TVI), an established Singapore-based adult training provider and collaborating with other ASEAN human capital, learning and training organisations.
About US
We believe geo-transference of business knowledge and workplace skills beyond Singapore promotes goodwill within the ASEAN region.
We bridge trainers and educators with ASEAN business stakeholders, deliver training solutions, and improve people’s performance.
We co-design training and development programs, provide consultancy, and create training resources and materials for individuals, teams, and organisations.
our vision
Inspire people.
Develop lifelong learning cultures.
our mission
We influence and enable people to take charge of their learning pathways.
We re-invent learning strategies for individuals, teams, and organisations to achieve with better clarity and focus, thus improving performance.
our Values
ervice
s
We acknowledge that people have different starting points in their paths to leadership. They converge and end at being of service to others.
a
gility
We value adaptability and nimbleness. We adjust positively to new economic undercurrents, situations and environments.
oldness
b
We brave challenges and respond innovatively with courage.
eadership
l
We nurture consistent learning in people and a knowledge-sharing culture in organisations, to give you a competitive edge over your competitors.
c
larity
We deliver complicated content into easily assimilated bite-size learnings. Simplicity is the key to service leadership.
Meet Our Team
William Chua
Founder/
Principal Consultant
Audrey Loo
Consultant/ Developer
DaDee Ang
Head of Sales/
Trainer & Coach
William is a maverick of the learning and development league. He believes critical thinking helps people to take responsibility and shape their learning paths. Learners are drawn to his generosity in imparting knowledge and connecting with them individually. His motto: relationships begin with a conversation. His favourite quote, "Who I am, makes a Difference".
Audrey is fascinated with the effects of learning on people’s performance. She has witnessed how continuous learning rewards people to grow beyond their capabilities and stay more engaged and productive. This motivates her to create ongoing, organisation-wide learning programmes and deepens her exploration into innovative learning strategies and bold training solutions.
Dadee has always been intrigued by what life experiences could offer him and started working at a young age. His natural empathy for people makes it easy for him to see and feel from their perspectives. His contagious optimism inspires others to make progress and look to the future with anticipation. He believes service excellence leads to great leadership.
Can-do Attitude
100%
Storytelling
90%
Leave No People Behind
85%
Culture Voyager
60%
Fluency In Burmese
20%
Skilled In Tai-Chi Martial Arts
Bedrock Integrity
100%
Service First
90%
Change Agent
80%
Loves Char Kway Teow
60%
30%
Nurturer
100%
Neuro-Linguistic Programming Practitioner
90%
Intuitive Listener
80%
Yoda, Legendary Jedi Master
70%
Loves Yoga
60%
corporate solutions
We are committed to the success of our business stakeholders. We adopt a design-thinking approach in our consulting work with our clients.
This approach brings both the needs of our business stakeholders and their people together, enabling us to design effective solutions and taking the business to the next level.
Our 5-steps approach:
Empathize
We speak to the relevant key stakeholders in your organisation to understand their challenges, pain-points and training needs, and align expectations.
Define
We identify and prioritise pertinent issues on hand after completing a training needs analysis on your organisation and clarifying with the respective stakeholders.
ideate
We come up with ideas, redesign learning strategies, adopt innovative methodologies, and bold training techniques to deliver customised training solutions to match your needs.
propose
We discuss with and propose to the respective stakeholders on the training solutions and delivery methods, including the expected performance outcomes.
Deliver
We deliver relevant training, interact with the participants, and gather feedback - how they have benefited, what can apply at work and how they feel after the workshops. The respective stakeholders will get updates about these valuable insights.
Our Courses
Reviews
Our Partners
